| February | 28 |
| 2007 |
Blimey. I've just been to the new Baker and Spice round the corner from my flat.
As some of you may recall, I do not object to paying what some people see as silly money for superb food.
But I do object to paying silly money for average food. The food at Baker and Spice is good. The bread is delicious, the quiche well made, the salads fresh and interesting. But the prices! Have a guess. How much do you think a glass of orange juice cost?
£3? Come off it.
£4? As if!
£5? Surely not.
£6? No way.
£6.50.
I doubt they charge that even at Le Gavroche.
A plate of beef? £14 and it was, literally, a plate with a few pieces of beef on it. All vegetables were extra, at £4.95 each.
I wasn't paying. And I won't be going back. But good luck to them if they can find people prepared to fork out £6.50 for a glass of orange juice. There's one born every minute, as they say.

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I guess they must find customers willing to pay that, as businesses that don't set their prices at the market-clearing rate don't tend to last long. But over $10 for orange juice is pretty startling.
One born every minute is quite a good estimate though it assumes that roughly 60% of the population are not idiots. A little generous I think.

