This piece in the Observer has no special merit, but it's interesting as a sign of how the chatterati are now taking the Conservatives seriously as more than a small sect which wishes to slaughter the first born:

Do I look like a Tory voter?

He's young and married, with a baby and a mortgage - just the kind of person Britain's political parties are fighting over. But The Observer's Rafael Behr has always voted Labour ... so far. Could he be tempted to change sides?

But this bit exemplifies my worry over who on earth I am going to vote for next time round, given that the writer is quite correct to identify them as Cameron themes, but quite wrong to describe them as 'sensible':

And David Cameron says sensible, liberal, moderate things. Some of them are so sensible as to be truisms . For example: we should consider 'general well-being' as well as gross domestic product when measuring national success; big business has responsibilities to society as well as duties to shareholders; public-sector workers deserve respect; sometimes private enterprise might not have all the answers in public-sector reform; globalisation has losers as well as winners; kids in hooded tops aren't all bad.

As far as I'm concerned, that's a check list of what's wrong with the Cameron Conservative Party. Every single one of those sentiments is the exact opposite of reality. And the electoral need for Cameron to mouth them is the perfect demonstration of what's wrong - and getting worse - about Britain. Business owes no duty to anyone beyond making profits (within the law) by servicing its customers' needs. Genuine globalisation (with a world wide free market) would be the greatest possible boon. The concept of 'general well being' is subjective drivel, and dangerously so in the hands of government. The public sector is necessarily worse at provision in the interest of its consumers than private provision. Etc.

As Private Frazer put it: We're doomed. Doomed.