| September | 15 |
| 2006 |

There's a tree. And it's green. Like the party! Geddit? How very clever!
The Tory image was created by Perfect Day, a small, London-based design agency, for £40,000.
Blimey. I'm in the wrong business. Looks like something one of my nephews (aged 10 and 7) does when they're asked to draw a tree.
If there's one thing likely to stop me voting Conservative at the next election it's the obsessive knee-jerk greenery coming out of Mr Cameron's mouth which is now, it seems from the logo, the sole selling point of his party.
Oh, that and sticking the knife into the alliance with the US - oh-so-tastefully timed for the 5th anniversary of 9/11.

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"Looks like something one of my nephews (aged 10 and 7) does when they're asked to draw a tree."
I think it's most unfair of a much beloved uncle to insult his nephews like this in public.
Looking at the John Pilger Film Festival website suddenly reminded me of Wind in the Willow. You know - the bit at the end when Toad writes his proposal for a 'Programme of Entertainment for the evening' to celebrate his return to Toad Hall at the end of Wind in the Willows.
"Speech - by Toad (There will be other speeches by Toad during the evening)
Address by Toad - Synopsis ...etc.,etc., "
"Song by Toad (composed by himself).
'Other compositions by Toad will be sung in the course of the vening by the COMPOSER.'
But Toad finally came to his senses.
Maybe it's because I work in the creative industry, but I like it!
First off if there's anything that represents England it's Oak trees, from Robin Hood, Charles II hiding, to interesting obstacles in village cricket pitches, etc. It has a traditional feel which doesn't suffer from association with a period, political cause or personality.
For those of you about to ask how I know it's an oak tree...
...the abstraction of the image is good, it allows me to project my view onto it, it has a certain dynamism which says that they haven't spent too much time worrying about the logo. (I know £40K says they have but that's not the point!) It's a rough sketch to imply an idea, not a cast iron well thought out presentation as per over media concerned Labour.
Abstraction has it's risks of course, the fact that the green says bad things to you about tree huggers is unfortunate, but pleasing everyone is always a problem!
That bloody torch has always had a draconian sparta feel to me.
And, no, I don't work for either Perfect Day or the Tories :)
"the abstraction of the image is good, it allows me to project my view onto it, it has a certain dynamism which says that they haven't spent too much time worrying about the logo. (I know £40K says they have but that's not the point!) It's a rough sketch to imply an idea, not a cast iron well thought out presentation as per over media concerned Labour."
Ha ha ha.
I understand that the very same agency has just been asked to come up with something for Labour. A few ideas have already been tossed around. This is considered to be the best.
At least they managed to get one thing right.
Stop Joshua -- you're killing me! Still waiting for the Holocaust BBC cover-up evidence, by the way...
If there's one thing likely to stop me voting Conservative at the next election it's the obsessive knee-jerk greenery coming out of Mr Cameron's mouth ...
Very much so. There's cynical and cynical and this is Blair cynical.
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See how the ad was created - from inception to completion

